Healthcare is currently the nation’s largest industry, and chances are it’s going to remain that way for some more time. Whether a large hospital or small practice, these specialized businesses need everything from advertisement to medical supplies.

A recent study states that healthcare spending will account for 20 percent of the U.S. economy. We are talking about opportunities ranging from new products and services to services that rate hospitals and healthcare mobile applications.

I recently read an article published by PwC (PricewaterhouseCoopers) surveying consumers and found that cumulatively they would be willing to spend more than $13 billion of their own money annually on those new services !!

Those who can capitalize on the healthcare market’s rapid growth fall into one of four categories – the problem solvers, the implementers, the retailers and the connectors.

1. The problem solvers look for problems or opportunities that could help in reducing costs and wastage. Their work can help traditional health companies become stronger.

2. Implementers thrive on government spending programs, new regulations and established industry standards. They understand that the industry is converging, and they are able to work across traditional sectors toward the government’s aim to achieve a more integrated model.

3. Retailers prosper in high-volume, standardized markets with low margins. They use their deep customer relationships and ubiquitous access to serve new markets, such as primary care.

4. Connectors succeed by linking information and technology across the health system. They provide meaningful analysis and context so that clinicians and consumers can make better decisions about health behaviors.

Other findings of the survey include:

  • 76 percent of Fortune 50 companies are in the health industry or have a health division
  • Almost one-third of adults in the U.S. have an interest in healthcare employment
  • 56 percent of consumers use media and information service companies as their primary online healthcare resources rather than government or traditional health company resources

 

So are you capitalizing on the healthcare industry? If no, then you better start now. Now is the right time! But if it is a yes, then let me tell you that – You could simply increase your reach & sales by almost 20-30% !!

Simply ask or buzz me or Email (marketing@cedardb.com) for a free sample healthcare list. And I shall help you reach your target clients by specialty and then target your results with a number of selections such as credit rating, number of employees,geography, specializing, etc.

Wishing everyone a smart business ahead. 🙂